What we license

Every record your company keeps, with the reasoning left in.

We license twelve kinds of company data to AI labs. Value comes from the chain from request to result, over years, on the same tools. Pick what you have and your estimate follows you around the site.

Email & team chat

Threads where requests, pushback and decisions happen.

THREAD · client asks for rush order → ops pushes back → split shipment agreed

Gmail, Outlook, Slack, Microsoft Teams, Google Chat

Decision threads, whole conversations, links to tickets or CRMAn email archive on its own, social channels, direct messages

Support tickets & chats

Problem, back-and-forth, fix and outcome, in order.

TKT-48213 · nightly sync fails → logs requested → config rollback → solved, CSAT 5

Zendesk, Intercom, Freshdesk, ServiceNow, Jira Service Management

Resolved threads, escalations, internal notes, CSAT and QA scoresOne-line tickets, published help articles, attachments

Call recordings & transcripts

Sales and service calls, with what was said and how it ended.

CALL · renewal at risk → price hold offered → renewed, notes logged

Gong, Zoom, RingCentral, Dialpad, Five9, Genesys

Transcripts with speaker labels, call outcomes, scorecardsCalls without a recording notice, payment and health calls

CRM & sales history

Deals through every stage, with notes on why they were won or lost.

DEAL · pricing objection → pilot offered → won, 14 months later renewed

Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics

Free-text notes, won/lost reasons, linked emails and call logsContact fields only, purchased lists, migrations that dropped notes

Documents, SOPs & knowledge base

How your processes run, with versions and comments.

RUNBOOK 3.2 · failed nightly export · steps rewritten after outage · 9 comments

Google Drive, SharePoint, Confluence, Notion, Dropbox, Box

Version history, comments, procedures next to the incidents they fixedFinal files only, vendor manuals, published content

Projects & task history

Work items with comments, status changes and links.

TASK · spec changed twice → blocked on vendor → shipped 3 days late

Jira, Asana, Linear, Monday.com, Trello, ClickUp

Comments, backward moves, linked items, sprint reviewsBoards with titles and statuses only, reorganized history

Source code & engineering history

Commits, pull requests and reviews that explain why code looks the way it does.

PR #2214 · race in retry loop → review asks for test → fixed, bug closed

GitHub, GitLab, Bitbucket, Azure DevOps

Issues linked to commits, code review, tests, rare domainsSnapshots without history, client-owned code, vendored libraries

Finance, accounting & ERP

Invoices, approvals and the notes behind every exception.

INV-7731 · short-shipped → credit memo → approved by controller → reconciled

QuickBooks, Xero, NetSuite, SAP, Sage

Approval trails, memo fields, credit memos, linked purchase ordersTotals without comments, payroll, bank and tax identifiers

Operations, orders & field work

Orders, dispatch, work orders, quotes and exceptions with timestamps.

LOAD 5512 · pickup delayed → carrier swapped → delivered on time

Shopify, ServiceTitan, Procore, Samsara, Epicor, a TMS or WMS

Timestamped events, exceptions and how they were resolved, quotes with outcomesRaw location logs tied to named drivers, current price lists

Reports, designs & expert work

Analyses, inspections, designs and case notes that show expert reasoning.

RCA-118 · bearing failure → vibration data → supplier change → no repeat in 2 yrs

AutoCAD, SolidWorks, Revit, Clio, iManage

Reasoning written out, results recorded, deep focus on one fieldClient deliverables, privileged files, templates without context

Processes & procedures

How tasks get done here: SOPs, checklists, approval chains and the logs that show them running.

SOP · month-end close · 23 steps · 4 tools · approved by controller · revised 6 times

Process Street, Scribe, Loom walkthroughs, Zapier and Power Automate logs

Procedures linked to real runs and results, with revisions keptOne-off projects, templates nobody used

Product & analytics data

Event and usage data, best next to the records it explains.

EVENTS · 58 steps from signup to first invoice · 31% drop at step 9

Snowflake, Databricks, BigQuery, Mixpanel, Amplitude

Events linked to tickets, releases or outcomesWeb analytics and email open rates on their own
What pays most

Four shapes of data buyers pay a premium for

Price follows specificity, not size. If you hold any of these, say so on the valuation.

Decisions with outcomes

Someone reviewed a case, gathered facts, made a call, and the result was recorded later. This is the closest thing to a ready-made lesson.

claim reviewed → documents requested → approved → outcome confirmed 3 months later

Multi-step task records

Work that took several exchanges to finish: support cases, sales cycles through objections, engineering threads. They teach a model how to complete a task, not just answer once.

ticket · 4 exchanges · wrong guess ruled out · fix confirmed by customer

Expert work with reasoning

Root-cause analyses, inspection reports, underwriting notes, design reviews. Specialist judgment written out in full has no substitute on the public web.

RCA · bearing failure → vibration data → supplier change → no repeat in 2 years

Records checked against reality

Forecasts next to actuals, quotes next to final invoices, specs next to test results. Ground truth lets a buyer measure whether a model got it right.

estimate $48,200 → change order → final invoice $51,900 → margin note
Systems

Where your data lives

Tap the tools your team uses. Each one adds its data type to your estimate, and linked systems raise the range.

Email & team chat 5 tools

Support tickets & chats 8 tools

Call recordings & transcripts 9 tools

CRM & sales history 7 tools

Documents, SOPs & knowledge base 8 tools

Projects & task history 8 tools

Source code & engineering history 5 tools

Finance, accounting & ERP 8 tools

Operations, orders & field work 10 tools

Reports, designs & expert work 5 tools

Processes & procedures 5 tools

Product & analytics data 8 tools

Systems picked: 0Estimate now: —

Product names belong to their owners and are shown only to describe where records usually live. No partnership or endorsement is implied.

Value drivers

What raises the price, and what lowers it

Raises valueLowers value
Whole threads, from request to resultFragments, one-line tickets, status-only boards
3+ continuous years on the same toolsA software switch in the last 3 years, or a migration that dropped notes
Records that link across systemsIsolated exports with no context
Notes, comments and version historyFinal files only, blank comment fields
A rare field or specialist workGeneric marketing copy, web analytics, email open rates
Data you own outrightRecords held for clients under contract
Internal, never-published materialPublic or scraped content, published help articles
Consistent structure: dates, authors and categories keptRaw dumps with dates and authors stripped
Several buyers competingOne offer with a 48-hour deadline

An email archive on its own is usually worth less than owners expect. Linked to tickets, CRM or projects, it becomes much more useful.

Processes

How your work gets done is data too

Procedures, checklists, approval chains and the logs that show them running record how your company actually operates. Buyers value them most when each procedure links to real runs and results.

  • Records you already keep. Nothing new is captured or recorded for a deal.
  • Revisions count. Version history shows how a process improved after something went wrong.
  • Any industry with work that repeats and leaves a written record
  • Priced with the rest of your data, or on its own
EXAMPLES OF PROCESS RECORDS
  • Month-end close checklist, with each period's sign-off
  • Client onboarding procedure, linked to the projects it produced
  • Runbooks next to the incidents they were used in
  • Approval chains for quotes, refunds or change orders
  • Automation logs from tools like Zapier or Power Automate
Who qualifies

Built for established companies

Under the line? Tell us anyway. A small company with ten years in a rare field can beat a bigger generic one, and demand shifts by industry month to month.

Closing, or already closed?

A company that's winding down can often still license its records, usually as a one-time archive. Before you cancel any software, keep the accounts or take full exports, list which tool holds what, and keep your old privacy policy and customer terms.

Wind-down questions in the FAQ →

What we never license

  • Customer or contact lists
  • Data whose value is who the people are
  • HR, payroll and health files
  • Card numbers, passwords and keys
  • Privileged legal files and client confidences
Free valuation

Not sure what you have? That's what the valuation is for.

Answer a few short questions and we'll tell you which of your records buyers want and roughly what they could earn.